AMPLIFY
Location Based Marketing
Abstract
THE FUTURE OF MARKETING STARTS NOW
Traditional Marketing Methods such as billboard, video and radio advertising has gradually seen a decrease in efficacy and increase in costs. The current advertising trend is through Affiliate, Influencer and Peer to Peer Marketing. Brands are struggling with the cost of traditional marketing and reaching local communities. Influencers (micro and macro) are struggling to find local brands that they can partner with.
Amplify aim to address this by connecting brands with everyday creators through location-powered campaigns.
HOW?
Brands will be able to use an accessible alternative to marketing through a dedicated platform to launch campaigns and reward their customers.
Influencers can join the Mobile App purely through their Instagram/Meta account and find nearby campaigns, Gemini AI then assists them with generating content for this campaign and they can then post about it to Instagram.
KEY FEATURES
Amplify boasts a seamless Instagram integration that benefits both brands and influencers by allowing them to view live and detailed insights about their campaigns and posts. Furthermore, this platform heavily makes use of Location to enhance the local authenticity and reach of Brands, this is achieved through the Google Places and Maps API. Amplify also provides AI Assisted Content Generation through Gemini AI.
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AMPLIFY