Abstract
The South African floriculture market has seen exponential growth recently from both local and international buyers. This industry ensures the livelihood of thousands of South Africans –workers, farmers, wholesalers and exporters to name but a few of those affected. Despite this, the current communication and negotiation processes surrounding the procurement and sales of these flowers are outdated, tedious and unnecessarily time-consuming. The Bloom mobile application provides a modern solution, providing a cross-platform real-time-updating online marketplace whereallbuyers and sellers of cut flowers indigenous to South Africa can come together, interacting on a single forum dedicated to the sale of these products.
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